Blog
How all of this actually works
Every feature explained properly — what it does, what it deliberately will not do, and why. Plus city guides and data from our own transactions. Written and edited by people; nothing here is generated and published automatically.
Latest
feature
The messages that must arrive, and the ones you can turn off
Over a hundred defined events across email, in-app, push and WhatsApp — with a hard line between a message you can unsubscribe from and one you cannot.
Read morefeature
The API door: scoped keys, a sandbox, signed webhooks
Read your events and tickets from your own systems, build against a sandbox that touches nothing real, and verify every webhook by signature. Read-only today, and we say so.
Read morefeature
Where your tickets live, and how to send one to a friend
Every ticket in one place, transferable to someone else properly — which is the difference between giving a friend a ticket and forwarding them a screenshot.
Read moreAI that does the work
What the AI actually builds, what it refuses to do on its own, and where a human still signs off.
For organisers
- What you learn about your audience, and where the line isSales curves, a sell-out forecast that shows its working, arrival curves from real door scans, and the reporting boundary that stops any of it becoming surveillance. 6m
- Rooms that are not rectanglesRows of different lengths, a gangway partway along, a missing seat where a pillar is — and a best-available that seats a party together before it seats them well. 5m
- Give it a poster, get a complete eventUpload what you already have — a flyer, a paragraph, a venue name — and get a full draft event with tiers, pricing and copy. It never publishes on its own. 7m
Selling more tickets
Pricing, tiers, discounts, affiliates, sponsors and advertising — the levers that move sales.
For organisers
- Rewarding the people who keep coming backPoints, tiers, presale access and priority entry — aimed at the repeat attendance rate, which is the number that decides whether an event series survives. 5m
- Ten video slots on the homepage, priced by the secondA rotating carousel of ten paid video placements, up to three minutes each, priced by duration — the front page as inventory rather than decoration. 5m
- Pay promoters for sales, not for promisesTracked links, per-promoter rates, and an attribution model decided in advance — because the arguments about who gets paid all come from deciding it afterwards. 6m
- Discount codes that do not quietly destroy your marginPercentage and fixed codes, caps, tier restrictions, per-customer limits and expiry — plus the reporting that tells you whether a code created a sale or subsidised one. 5m
- Ticket tiers: the pricing lever most organisers leave unusedEarly bird, general, VIP, table, group and comp — how the ladder works, why the top tier goes first, and what happens when a tier sells out mid-checkout. 7m
Running the event
The door, the scanners, the zones and the things that go wrong on the night.
For organisers
- Selling a room and a stream at the same timeA stream ticket is a real ticket with a real access window — and the capacity constraint that limits your room does not apply to it. 5m
- Hospitality: tables, packages and the guest who is not the buyerCorporate boxes, table service and dining packages break every assumption ticketing makes — starting with one buyer, one ticket, one attendee. 5m
- Zones: why this is not just gates plus a spreadsheetVIP areas, backstage, tiered levels and hospitality — each with its own capacity, its own scanners and its own admission rules. 5m
- The door: scanning, queues and who can see whatAny phone becomes a scanner, scoped to one event and nothing else — and a duplicate scan tells staff when and where, rather than just refusing. 6m
- Running your first event: six things people get wrongPricing, timing, capacity and the door — written from what actually goes wrong rather than what sounds sensible. 8m
Money, fees and payouts
What you are charged, when you are paid, and how money moves in every market we operate in.
For everyone
- ACU: paying for AI without a surprise billOne credit, one price, quoted before the work runs and stopped hard at zero — because the failure mode of usage-based AI billing is a five-figure invoice nobody authorised. 5m
- Mobile money, and why verification is harder than collectionIn much of the world mobile money is the primary rail. The hard part is not accepting it — it is confirming that the payment you were told about is the payment that arrived. 6m
- What we take, and when you get paid0% organiser commission. You keep 100% of every ticket value; our revenue is a service fee the buyer pays, published rather than summarised. 5m
- Paying for a ticket, in whatever way you actually pay for thingsCards, mobile money and offline settlement — and why the total is shown before you enter card details rather than after. 5m
- What a ticket actually costs, and who takes whatBooking fees, service charges, and the gap between the price you saw and the price you paid — line by line. 6m
Trust and safety
Fraud, bots, forged tickets, disputes and data protection — what is enforced and how.
For everyone
- Refunds, chargebacks and what happens when it goes wrongA stated policy before purchase, cancellation handled automatically, and a dispute process that does not depend on who complains loudest. 5m
- Only humans get in: what actually stops a scriptProof-of-work that costs a bot more than it costs you, six signals scored on the server, and a deliberate decision not to penalise anyone for using a VPN. 5m
- Why a screenshot of your ticket does not get anyone inStatic QR codes are copyable by design. Rotating codes, per-event salts and single-use validation close the resale-scam route that costs fans real money. 5m
The platform underneath
APIs, webhooks, notifications and the integrations other systems hang off.
For organisers
- The messages that must arrive, and the ones you can turn offOver a hundred defined events across email, in-app, push and WhatsApp — with a hard line between a message you can unsubscribe from and one you cannot. 5m
- The API door: scoped keys, a sandbox, signed webhooksRead your events and tickets from your own systems, build against a sandbox that touches nothing real, and verify every webhook by signature. Read-only today, and we say so. 5m
Buying and going
Finding something worth going to, paying for it, and getting in.
For ticket buyers
- Where your tickets live, and how to send one to a friendEvery ticket in one place, transferable to someone else properly — which is the difference between giving a friend a ticket and forwarding them a screenshot. 4m
- Finding something worth going toFilters that match how people actually decide — by night free, by budget, by how far you will travel — rather than by database column. 4m
- Going out in London: what is actually onA guide that updates itself. Live listings, real prices, and what is worth the trip across the city. 4m