White-label: sell under your own brand, not ours

For most organisers, a ticketing platform showing its own name on the checkout is harmless. For some — an established venue, a promoter with a brand people already trust, an agency selling on behalf of clients — it is the whole problem. The buyer should feel they are dealing with you, start to finish, not with a third party they have never heard of. White-label is how that works on TicketRoyality.

What white-label actually changes

With it switched on, the event page and the checkout run under your own name and brand. The buyer sees your identity on the page where they decide and the page where they pay — the two moments that matter — rather than ours. We stay out of sight. Underneath, nothing about the engine changes: the same secure tickets in the same wallet, the same anti-fraud door, the same idempotent issuance that cannot sell one seat twice. You are relabelling the shopfront, not rebuilding the platform, so none of the reliability is traded away for the branding.

You set the fee

On the standard plan the buyer pays one all-in service fee and you keep the full face value. White-label hands you the dial: you set the booking fee your buyers pay, in your own name. That is the point of it — a venue that has always charged its own booking fee keeps doing exactly that, on its own page, at its own number, rather than inheriting ours.

What we take, and why there is a floor

Our cut under white-label is a small percentage of each paid ticket, never below fifty pence per ticket. The percentage keeps it fair on cheap tickets; the floor keeps a sub-one-pound ticket from costing us more to process than it earns. It is deliberately small because the arrangement is a relabelling, not a different service — and the fee engine refuses a configuration that would leave you out of pocket once card costs are counted, rather than letting you discover that one reconciliation later.

How you get paid

Settlement pays you the white-label amount — face value plus the fee you set, less our small cut — computed from the exact quote the order was made under, not recomputed from a later config. The arithmetic is done server-side and stored with the order, so a price change next month never rewrites what a sale last month owes you. It is the same settlement path every payout uses; white-label only changes the numbers it reads, never the guarantees around them.

What it does not change

Branding is the only thing white-label touches. Refunds, chargebacks and disputes still run the same route, the door still scans the same tickets, and a buyer who needs help still reaches a real process rather than a dead end with your logo on it. For an agency selling on behalf of several clients, that matters more than the logo does: each client gets their own named front without you running a different, lightly-tested checkout for each one. One engine, many fronts, is far safer than many engines.

Enabled by arrangement

White-label is not a self-serve toggle. It is granted per organiser, because setting your own fee under your own brand is a commercial arrangement rather than a checkbox — and because the honest version of this feature is one where we have agreed the terms with you, not one where anyone can quietly rebrand the platform and set a fee we never saw. If running the whole thing under your own name is what you need, that is a conversation, and a short one.