Ten video slots on the homepage, priced by the second

Every ticketing homepage carries a hero banner nobody paid for. It is the most valuable space on the site and it is usually spent on a stock photograph of a crowd with their hands up.

What the placement is

Ten slots, rotating, on the homepage. Each holds a video of up to three minutes. Placements are bought for a run of dates and priced by video duration — a thirty-second trailer costs less than a full three-minute piece, because it occupies less of the viewer's attention and less of the rotation.

Who it is for

• A festival announcing a lineup, where the video is the announcement
• A venue with a season to sell rather than a single date
• A tour hitting several cities, promoted once rather than event by event
• A brand sponsoring a category rather than a specific event

Priced by duration, not by impression

Impression pricing on a homepage carousel is close to meaningless at this scale, and it invites the kind of traffic inflation that makes advertising numbers untrustworthy. Duration is something both sides can verify: you know exactly how long your video is, and you know exactly what a slot costs.

Placements expire on their own

A placement has a run window and clears itself when it ends, which is handled by a scheduled job rather than by someone remembering. A homepage advertising a festival that happened three weeks ago is worse for the advertiser than no advertising at all.