Pay promoters for sales, not for promises

Street teams, club promoters and partner venues have always been paid on a mixture of trust and shouting. The promoter says they brought forty people. You think it was closer to fifteen. Neither of you can prove it and one of you is going to be annoyed.

How it works

Each promoter gets their own tracked link to your event. Sales through that link are attributed to them automatically, at a rate you set per promoter — a percentage, a fixed amount per ticket, or a tier-specific rate. Their earnings appear in their own dashboard in real time, which removes most of the arguing before it starts.

Attribution has to be decided, not discovered

Someone clicks promoter A's link on Tuesday, does not buy, then clicks promoter B's on Friday and buys. Who gets paid? There is no universally correct answer, but there is a wrong way to handle it: leaving it undefined until the first time it happens and then choosing whichever answer is cheaper.

The rule here is the simplest one that can be stated in a sentence: the link a buyer arrived through last is the one credited, recorded on the order at the moment the money lands. There is no decaying window and no split between two promoters — those need a model everyone can check, and half of one is worse than none. If two of your promoters both touched a sale, the second one is paid.

Commission is recorded server-side, once

The rate comes from the stored link, never from the browser — a code travels with the buyer and nothing else does, so a crafted request cannot name its own commission. Each attribution is keyed to the payment that created it, so a redelivered webhook cannot pay a promoter twice. An allocation that straddles a boundary earns only on the part inside it.

What is not built, and worth saying: a refund does not yet reverse the commission recorded against it, and payouts are not automated — commission is a figure you can see and reconcile, not money that moves on its own. Check the report before you pay anybody.

Where this differs from the influencer programme

The affiliate network is yours: your promoters, your rates, your events. The platform-wide influencer programme is a separate scheme with its own qualification threshold and a flat 1% rate across the catalogue. A person can be in both.