Pricing, tiers, discounts, affiliates, sponsors and advertising — the levers that move sales.
Points, tiers, presale access and priority entry — aimed at the repeat attendance rate, which is the number that decides whether an event series survives.
5 min read
A rotating carousel of ten paid video placements, up to three minutes each, priced by duration — the front page as inventory rather than decoration.
Tracked links, per-promoter rates, and an attribution model decided in advance — because the arguments about who gets paid all come from deciding it afterwards.
6 min read
Percentage and fixed codes, caps, tier restrictions, per-customer limits and expiry — plus the reporting that tells you whether a code created a sale or subsidised one.
Early bird, general, VIP, table, group and comp — how the ladder works, why the top tier goes first, and what happens when a tier sells out mid-checkout.
7 min read