Twelve segments. One inventory model.

Tiered inventory, fast entry, one revenue picture

Price the ground in tiers — general, premium, VIP — each with its own capacity, and let issuance enforce it: a tier cannot be oversold even under a simultaneous rush. Define doors within the ground that admit only the tiers you assign to them, each with its own limit and its own re-entry rule, and sell hospitality tables as inventory alongside the tickets. Sellout upgrades are opt-in per event: a buyer whose tier sells out mid-checkout moves to the next tier up at the price they chose, and an already-issued ticket upgrades too — general admission straight from the ticket, seated by choosing a dearer seat, paying only the difference. Moving down stays a refund, deliberately.

Multi-day passes, capacity you cannot exceed

Sell a day pass and a full-weekend pass as separate tiers of one event, each capped independently. Capacity holds under load because tickets are issued in a Firestore transaction, not checked and then written. Arenas, camping and backstage can each be their own zone, capped separately and counted live as people come and go. Bind wristbands to tickets and admit on the band with any reader that types a tag — or with the steward’s own phone over NFC, no reader at all. Your next event’s arrival curve is predicted from the door scans of your past ones, each weighted equally, and real scans replace the prediction the moment doors open.

Tiered pricing, coupons, commission you can see

Run early-bird, general and VIP from one event, each with its own sales window so the early-bird closes exactly when you said it would, discount with coupon codes, and keep 100% of every ticket value — we charge organisers no commission at all. Buyers pay one service fee, shown inside the advertised price. Give a promoter a tracked link with an allocation and their sales, clicks and commission are counted for you. Hold the on-sale when you want confirmed buyers before the tickets exist: people pay and get a confirmation, and the real tickets release on a date you choose, no later than seven days before the event.

Recurring fixtures without rebuilding them

Set a fixture to repeat weekly or monthly to an end date rather than creating each one by hand, with tiers and pricing carried across. Scan entry at the turnstile from any phone. Sell a season pass covering the whole run — it issues a real ticket for every fixture, so each one still counts its own capacity — and open a presale to people who have actually been before, checked against their attendance with you when the card is charged. A whole pass transfers in one link — every remaining fixture moves together, and fixtures already attended stay in the sender’s history.

Physical, online and livestream from one event

One event can be in-person, online or livestreamed, with a ticket-gated player, live chat and an optional replay, and the same entry validation and revenue reporting across all three formats. Publish an agenda of talks and workshops, cap the ones with limited places, and let attendees reserve a seat against the ticket they already hold — clashes and capacity are settled server-side.

Door throughput on the phones you already have

A per-event check-in page scans QR codes and redeems them on the spot, on as many devices as you have staff. A redeemed ticket cannot be redeemed twice, and redeemed tickets are protected from refund. Tables sell as packages with a deposit now and the balance later, and the booker names their own guest list. A door blocklist refuses people you have barred, by email or by ticket, without cancelling anything. Download the ticket list before doors and the scanner keeps working with no signal, rotating codes still checked. Sell at the door on the same system — cash, card or mobile money, each a real scannable counted ticket at the online price, from a PIN-protected staff link that needs none of your logins.

Sections, rows and repeat performances

Define colour-coded sections and point them at a ticket type, and buyers choose their own seats — held while they pay, so two people cannot take F12. Rooms that are not rectangles are shaped row by row: rows of different lengths, a gangway partway along, a missing seat where a pillar is, numbering that does not start at 1. Or press best available and be seated together — a party is never split without being told, and never seated either side of a gangway. People can move seats after buying, within the ticket type they paid for. Tag restricted-view seats out of sale and hold accessible seats back for booking with you directly. Moving to a dearer seat after purchase is a priced upgrade — you pay the difference and the seat moves; moving down stays a refund, deliberately.

Free entry, real capacity limits, no fees

Free tickets carry no commission and no admin fee — a 300-place free list costs nothing. Capacity is still enforced, so a hall is never oversold, and everyone gets a QR pass that scans at the door. A tier can also let the giver name their own amount, above a minimum you set or above nothing at all, and a donation can ride alongside any ticket with Gift Aid claimed on it — the gift only, never the ticket, because that is the one HMRC rule a charity cannot get wrong.

Priced giving tiers, fees you can point at

Name your tiers after what they fund and price them accordingly, or let the donor name the amount above a minimum you set. Add a donation ask to any event — we charge no fee at all on a gift — and claim Gift Aid on it with the declaration captured at checkout and HMRC’s schedule exported as a spreadsheet. Gift Aid is applied to the donation only and never to a ticket, which is the rule that costs charities their whole claim when software gets it wrong. We take no commission, so every penny of face value reaches the cause and you can tell a donor exactly that. Corporate tables sell whole, with a deposit up front, the balance due on a date you set, and named guests with their dietary and access needs. Free places cost nobody anything. Auction lots settle by proxy: every bid is a private maximum, the room sees only the least that currently wins, and the price streams live as the hammer moves.

Free staff passes, a list of who is coming

Issue free passes at no cost, cap the headcount, and see the attendee list in your dashboard. A ticket type can be hidden behind an access code, so a board rate or a partner allocation is only bought by someone holding the code — enforced at checkout, not just hidden on the page.

Birthdays, private hire, a guest count you control

Birthday parties, graduations, hen and stag nights, house, day and boat parties. Sell paid entry or issue free places, cap the guest list so a venue is never oversold, and check people in from a phone at the door. Take walk-up payment at the door too — cash, card or mobile money — issued as a real counted ticket from a staff link protected by a PIN.

Guest lists that are not ticket sales

Issue free places to a guest list at no cost to you — free tickets carry no commission. Every guest gets a QR pass that scans at the door in seconds, and the count cannot exceed what the venue holds. Put a gift list beside it: named gifts with a cost, guests giving towards them in parts or buying one outright, a progress bar that cannot double-count or oversell, and a who-gave-what list for the thank-you letters. We charge no fee on a gift.