Finding something worth going to

Nobody wakes up wanting to filter by category. They want something on Friday, near enough to get home from, under about forty pounds, that is not the same thing they did last month.

What you can actually filter by

• Date and date range, including "this weekend" as a single tap
• City, and distance from where you are
• Price ceiling, applied to the cheapest available tier rather than the headline price
• Category and sub-category
• Free events, as a filter rather than a price of zero you have to notice
• Availability — hiding what is sold out, which sounds obvious and frequently is not the default elsewhere

Three views of the same results

List for scanning, calendar for "what is on when I am free", and map for "what is near me". They are the same query rendered three ways, so switching never loses your filters.

Every event page is a real page

Event pages are server-rendered with structured data attached, which means they are eligible for Google's events carousel — the block of dates and venues that appears above the normal results. That is where most organic ticket discovery now starts, and a page rendered only in the browser is invisible to it.